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AliveCor
"Heart Health"
Brief Overview: AliveCor needed to a relatable spot to launch their new ECG device, to demonstrate the product's ease of use.
Brief Overview: 'Heart Health' incorporated real stories, moments and audio from real patients to tell the story that anyone can and should take care of themselves using AliveCor.
Key Project Details
Audience
Consumers
Markets
USA. Key Region: West Coast, SE
KPI
Brand Consideration & Conversion
Platforms
Broadcast, Online - website, paid social media.
Deliverables
1 x :30 Broadcast, 1 x :90 Website, 3 x :10 social
Producer
Ryon Lane
Director
Marty Martinez
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