Audi

"Journey to the Unknown"

Brief Overview: For Audi’s 2019 A6 car launch, Audi USA wanted to attract early technology adopters with its new state of the art features. They wanted a TV spot with a supporting experiential + digital campaign.

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Concept & Approach: 'Drive to the Unknown', a spot focussing on the psychology and aesthetic of living in the moment, was supported by ‘Test Drive to the Unknown’, in partnership with Amazon Go. Audi took shoppers in Seattle for a test drive to an unknown adventure, from helicopter tours to a 5 day trip to Munich.

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Services: Creative Development, Production

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Results: 36mm online views, 1000+ in test drives

Key Project Details

Audience

Technology Early Adopters

Markets

USA, Seattle focus

KPI

Views, test drives

Platforms