Back
Nike
"Shanghai Ping Pong"
Brief Overview: Nike wanted authentic social content that reflected a diverse, physically engaged and sports loving Chinese population.
Concept & Approach: 'Shanghai Ping Pong' showcased an engaged Chinese youth demo to raise the brand profile in China.
Key Project Details
Audience
Consumers, Parents
Markets
Global. Key regions: China, Malaysia, Vietnam
KPI
Consideration & Sales
Platforms
Broadcast (China & Malaysia), Paid Social
Deliverables
1 x :30 Broadcast, 2 x :06 social pre roll
Producer
Emily Miller
Director
Michael Sugrue
No items found.
